Video Marketing: The Future Of Content Marketing

In the last 10 years, the digital landscape has changed significantly. People are phasing out desktop and laptop computers to search the web and interact with content. Instead, they are picking up their mobile phones and tablets. What’s more, digital technology is cheaper today than it’s ever been before; there are virtually no boundaries on […]

How Videos Help Brands Capture and Retain Customer Attention

If content is king, then videos are the crown jewel. Here’s how companies can create video content to grow customer attention and audience engagement. Video content marketing is such a significant trend that 99 percent of marketers who produced videos in 2017 will continue to scale production through 2018 and beyond. Simply put, this is because video […]

How to overcome the key threats to digital transformation

With businesses continuing to focus on digital transformation to better capture the value in their data and improve processes, the momentum behind digital transformation is continuing to increase, with greater pools of capital being allocated towards digital investments. Indeed, spending is expected to reach $1.7 trillion worldwide by the end of 2019 and nearly $2 […]

How Does Email Stack Up?

Email is a big part of the retail tech stack, although it is has a growing number of rival channels — and it’s not yet clear that they are smoothly working together, according to Trends In Retail and Consumer Goods Marketing, a global study by Salesforce. Of the brands surveyed, 76% now use email marketing […]

Digital transformation in the retail sector

Recent advances in technology such as cloud, artificial intelligence and data management have had a massive effect on the majority of sectors. Businesses today have the opportunity to streamline processes and become faster, more efficient and ultimately better than ever before. The challenge this presents retailers is how to keep pace with this rapid change […]

Why Businesses Should Expect More From Influencer Marketing

Influencer marketing has proven to be an effective strategy for companies looking to engage with targeted audiences, establishing itself in recent years as an essential tool for brands. The effectiveness of influencer marketing is reflected in an increase in spending on the channel. Business Insider reports that influencer marketing ad spend is projected to reach between […]


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