Why Businesses Should Expect More From Influencer Marketing

Influencer marketing has proven to be an effective strategy for companies looking to engage with targeted audiences, establishing itself in recent years as an essential tool for brands. The effectiveness of influencer marketing is reflected in an increase in spending on the channel. Business Insider reports that influencer marketing ad spend is projected to reach between […]

How To Explain The Value Of Social Media

In our industry, we are frequently presented with the challenge of needing to explain the value of social media to an older executive who prefers traditional marketing. Use this simple guide when discussing the importance of social with a potential client, and remember to cut out all unnecessary jargon. Social media can be a very […]

How to Optimize YouTube Videos for Organic Search

YouTube users make up one-third of the internet and they watch one billion hours of video content per day. That’s a lot of video content, which means it’s harder for brands’ YouTube content to be found organically. Not only do they need to produce great content, but that video content needs to be optimized just like any other […]

6 Ways to Use IGTV for Business

Wondering how to add IGTV content to your marketing mix? Looking for creative ideas for your Instagram TV videos? In this article, you’ll find six ways to use IGTV to grow your brand’s visibility with a new Instagram audience. 6 Ways to Use IGTV for Business Irina Weber on Social Media Examiner. #1: Reach a […]

Organic Search & Social: Obstacles & Opportunities

Content marketers are pursuing a robust agenda. But their tools may not be equal to the challenges, judging by Strategies, Tactics and Trends For Organic Search & Social Media, a study released on Friday by Ascend2. The top content objective for those polled is increasing traffic to websites and/or blogs — 59% cite it. Yet […]

5 Ways Businesses Can Use Online Video

Does your business need to create more videos? Looking for creative inspiration for your video content? In this article, you’ll discover five video types to add to your social media content mix. Why Should My Marketing Include Video Content? Over the past several years, one of the best B2B content strategies has been to create […]

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