Google Maps Marketing Strategy: The Ultimate Cheat Sheet

A couple years ago, I used TripAdvisor or Yelp to learn about new restaurants in my area. Nowadays, I use Google Maps as the primary decision-maker, instead. If I’m on my phone, I’ll simply open the Maps app and click the “Food” or “Drinks” icon to begin perusing options near me. Alternatively, on desktop, check out what […]

The Ultimate Guide to Video Marketing

Brands need a video marketing strategy — this idea isn’t new. What has changed is how important video has become on every platform and channel. It’s no longer just one piece of your overall marketing plan. It’s central to your outreach and campaign efforts … especially your social strategy. Video has absolutely dominated social. According to a recent […]

Ranking #1 on Google Is Overrated (Ahrefs’ Study of 100k Keywords)

Everybody wants to rank number one, but is this really the right goal to pursue? Our study of 100k keywords says not always. I haven’t done any client SEO work for many years, but I’m sure the gist is much the same as it was 5–10 years ago: Can you rank my website #1 in Google for […]

Content Marketing Lead Generation Tactics That Actually Work In 2019

Leads are the undeniable lifeblood of your business. And content marketing is often at the heart of lead generation, as one of the top most effective lead generation method; in fact, 93% of B2B companies say that content marketing generates more leads than traditional marketing tactics. Let’s put it this way: If you want to make more […]

What Social Media Can Do For Your Business

Are you on social media, or do you use social media? There’s a difference. In today’s world, it seems like everything is online. Printed media, it seems, is becoming less relevant, which makes advertising in it less powerful. In fact, I can’t remember the last time I picked up a magazine and read it. In […]

The Top Video Marketing Trends for 2019

The Top Video Marketing Trends for 2019 As 2018 winds down, the prospects for video makers and marketers in 2019 are beginning to heat up. The film and video industry is changing rapidly, with new gear, formats, channels, and avenues for advertisements gaining momentum every day. Let’s look at the top ten video marketing trends […]

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